Guinness: How a Brand Became a Household Name with One Genius Campaign
August 19, 2020How do you settle an argument in a pub? Well, you grab the Guinness World Records book and hash it out cheerfully over a pint of dark, swirling Guinness. At least, that was the idea behind the campaign that launched one of the most popular and well-known reference books in history.
Read MoreThe Top 7 Brands Killing it on Social Media in 2020 (& How to Achieve Their Level of Awesome)
June 10, 2020You don’t necessarily want to mimic another brand exactly; all brands need a unique strategy because no two brands are the same. However, there are a few elements of success that you can borrow from the great players on social media and make your own.
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Guinness: How a Brand Became a Household Name with One Genius Campaign
August 19, 2020How do you settle an argument in a pub? Well, you grab the Guinness World Records book and hash it out cheerfully over a pint of dark, swirling Guinness. At least, that was the idea behind the campaign that launched one of the most popular and well-known reference books in history.
Read
3 Reasons the De Beers “A Diamond is Forever” Campaign Changed the World
August 19, 2020De Beers Consolidated Mines Ltd. now had full control over the diamond market, they had to figure out how to sell more of them to more people. And sell they did!
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Shooting B-Roll in All-White Winter Conditions
June 17, 2020Winter in Canada gives videographers the opportunity to capture beautiful and fascinating shots. There’s something magical about walking through a fresh snowfall with your camera in hand and the light sparkling off perfect sheets of white.
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Top 12 Tips for Growing Your Tourism Business Online
June 14, 2020Growing a tourism business online is no easy feat. There’s a lot of competition online, which is why your digital strategy has to be on point. How do you entice people to a physical location using only digital tools?
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The Audience Decides What Value Really is — NY Edition
