Social media takes time and resources. Building native content for all the platforms is not possible with 1-2 people, you need a whole marketing department. If that not feasible don’t sweat it, your in the same boat as millions of businesses. It just means you have to prioritize the 1-3 top platforms that can impact your audience. After your customer’s avatars are compiled, use this free social media platform selection worksheet to help prioritize which ones you should be on.